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Marketing to parents: the value of podcast advertising
Parenting podcasts are rising in popularity. Learn why and how to use podcasts to connect with this lucrative audience
podcast advertising
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Promote your podcast: How to grow listeners with podcast ads
In this article we showcase the use of podcast advertising to advertise your podcast! If you want to increase listener numbers at a low cost
3 podcast advertising mistakes to avoid
Avoid these podcast advertising mistakes for amazing results! Let’s break down what not to do, and what to do instead. MISTAKE 1: Run a podcast
Automotive Marketing with Podcast Ads
Automotive marketing is typically visual. But the benefits of audio could get you rethinking your approach. In this article we look at the merits of
How To Measure Podcast Ads
An intro to podcast advertising, analystics, and tareting – by Suzi Kuban Article featured in Communicate Online Audio can not be ignored! It’s here to
Why Podcast Advertising in Dubai is Growing
Arabic language podcasting is flourishing in the UAE. There are already millions of eager Emirati listeners tuning in regularly – creating a huge opportunity for
Case Study: B2B Podcast Advertising
B2B sector should be utilising podcast ads to generate leads and increase awareness. Here’s a look at how Virtuzone did just that! Quick overview The Challenge
Insights: Podcast Consumption during Ramadan
We have a new survey and it’s telling us podcasts are actively sought out by Saudi residents during Ramadan. Particularly for Gen Z and Millennials!
What Are Digital Audio Ad KPIs and Benchmarks?
What are the digital audio advertising benchmarks? And how do you know your campaign is performing well? In this article we explore the basics to