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The Vital Role of Podcasts in Q4 Media Plans
Navigating the high-stakes Q4 period requires innovative media strategies to stand out and deliver exceptional results. Advertising and consumer data shows us podcasts are a vital channel.
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Awareness with a Social Media and Podcast Advertising Mix
Podcast and social media both engage with target audiences effectively. But together, they form a powerhouse! Create a media mix that works!
Should You Add Podcast Advertising to Your Media Mix or Treat It as a Standalone Channel?
Should your podcast advertising be integrated into your complete media mix, or should it be treated as a standalone channel? Get the answer here
Integrating Podcast Ads: Creating A Podcast Media Plan
Integrating podcasts into your media mix. Stand alone channel or part of your mix? Here’s all the details and a step-by-step guide.
Trying Podcast Ads For The First Time
Never used to podcast advertising? Learn how to effectively try it with a low budget, and still get high impact. A guide for new users looking to explore audio
Podcast and digital audio advertising in 2023: NBM year wrapped up
2023 was a great year for podcast and digital audio. We share a look back on our year, to see what advertisers were up to.
Marketing to parents: the value of podcast advertising
Parenting podcasts are rising in popularity. Learn why and how to use podcasts to connect with this lucrative audience
Admanager.fm launch – how to plan, create, & launch audio ads
Say hello to admanager.fm our new tool to plan, create, and launch audio ads in minutes and from $250. Learn more about the tool
How branded podcasts can make businesses grow
Podcasting is not just for your favourite true crime mysteries or wacky conspiracy theories anymore. Nope, its a powerful business growth tool! Branded podcasts are
How Podcast Advertising Can Ensure Brand Safety
Brand safety is rightfully an important concern for advertisers in today’s overstimulated ‘cancel’ culture. Within podcasting, because shows are often produced independently, there can be