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How To Measure Podcast Ads
An intro to podcast advertising, analystics, and tareting – by Suzi Kuban Article featured in Communicate Online Audio can not be ignored! It’s here to
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Understanding Podcast Ad Metrics Impressions & Downloads
They key to successfully using podcast ads to drive results is understanding podcast ad metrics. The most important being impressions and downloads. Let’s learn
What Are Digital Audio Ad KPIs and Benchmarks?
What are the digital audio advertising benchmarks? And how do you know your campaign is performing well? In this article we explore the basics to