Want to know how to market to Generation Z living in the Middle East? Download our guide to Gen Z and using digital audio to capture their attention (and dollars!)
In this guide you will learn:
- How much Gen Z loves podcasts and streaming with our survey results and data-backed insights!
- The value system of Gen Z and how audio aligns
- Benefits of digital audio and how to sell it to your boss for approval!
- 5 tips for building a great Gen Z audio campaign
- The uniqueness of the Middle East’s Gen Z and how they differ from other countries
This digitally native generation has adopted podcast and music streaming in all parts of their life. It’s the epitome of what Gen Z hold dear – accessibility, diversity, creativity, and personalisation. Adding these audio channels not only puts you where Gen Z is most engaged but allows you to get creative, be more authentic and have high relevance.
If you read our guide you’ll know that Gen Z loves podcast influencers! They have a deep connection with the hosts and trust their recommendations. If you want to use podcast influencers in your next campaign check our post: HOW TO USE PODCAST INFLUENCERS