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HOW TO MARKET TO GEN Z IN THE MIDDLE EAST

Generation Z in the Middle East

Want to know how to market to Generation Z living in the Middle East? Download our guide to Gen Z and using digital audio to capture their attention (and dollars!)

In this guide you will learn:

  • How much Gen Z loves podcasts and streaming with our survey results and data-backed insights!
  • The value system of Gen Z and how audio aligns
  • Benefits of digital audio and how to sell it to your boss for approval!
  • 5 tips for building a great Gen Z audio campaign
  • The uniqueness of the Middle East’s Gen Z and how they differ from other countries

This digitally native generation has adopted podcast and music streaming in all parts of their life. It’s the epitome of what Gen Z hold dear – accessibility, diversity, creativity, and personalisation. Adding these audio channels not only puts you where Gen Z is most engaged but allows you to get creative, be more authentic and have high relevance.

INFLUENCERS

If you read our guide you’ll know that Gen Z loves podcast influencers! They have a deep connection with the hosts and trust their recommendations. If you want to use podcast influencers in your next campaign check our post: HOW TO USE PODCAST INFLUENCERS


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