
Beyond Downloads: How to Measure the Real ROI of Podcast Advertising
Don’t measure podcast success by clicks or downloads. The real ROI is loyalty, retention, and business impact beyond the podcast itself.
Don’t measure podcast success by clicks or downloads. The real ROI is loyalty, retention, and business impact beyond the podcast itself.
Personalisation in advertising is nothing new—but in audio, it remains underutilised. Many brands still overlook the power of tailored messaging in an environment where listeners
Podcasts are a magnet for the financial sector. High listener trust and credibility extends to advertisers aiding awareness and consideration. Here’s what you need to know.
Retail marketing is competitive. Luckily audio ads can help. Low ad saturation, low cost, and low resistance. Learn how to convert listeners into shoppers.
In this article we showcase the use of podcast advertising to advertise your podcast! If you want to increase listener numbers at a low cost
A look at audio advertising and its use for better personalisation in marketing. The issue with personalised marketing Generating attention and new customers for
Learn how to use audio ads to boost Brand Awareness The extent to which consumers are familiar with your brand is a direct correlation
While on a mass scale, podcasts and audio have kept a low profile when it comes to customer acquisition campaigns, there are some brands that
How Audio Ads Can Boost Customer Retention Part of a good customer retention marketing strategy is improving brand recall. That’s because it leads to
Promoting a special event or sale? Or perhaps your announcing the launch of a new product. Either way, by leveraging the immediacy and intimacy of