Podcast Host-Read Ads – the Perfect Fit for Ramadan Marketing
When it comes to standing out in a crowded Ramadan marketing space, authenticity is your strongest ally—and that’s exactly what host-read podcast ads deliver. Unlike
Suzi Kuban
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Global Podcast Advertising – Understanding the differences and success factors
In October, at Advertising Week New York, the Next Broadcast Media panel discussion titled Going Global: Unlocking the International Podcast Market brought together leading voices
Black Friday, Cyber Week, & Q4: Maximize Your End of Year Marketing with Podcast Ads
Marketers are sharpening their strategies to capture holiday shoppers, and podcast advertising is most definitely at the forefront of these efforts. Last year in Q4,
AI Audio Advertising Innovation for Creative & Media Agencies
Today we are excited to announce our new partnership with AudioStack. This partnership will redefine our audio advertising offering by bringing AudioStack’s cutting-edge AI audio
Podcast Advertising for Financial Services
Podcasts are a magnet for the financial sector. High listener trust and credibility extends to advertisers aiding awareness and consideration. Here’s what you need to know.
The Vital Role of Podcasts in Q4 Media Plans
Navigating the high-stakes Q4 period requires innovative media strategies to stand out and deliver exceptional results. Advertising and consumer data shows us podcasts are a vital channel.
Marketing to Parents: Using Podcasts to Create Engaging Campaigns that Target Parents
Have a campaign targeting parents? Read how to leverage podcasts and the creative strategies that will maximise impact and sales among parents.
7 Advantages of Podcast Ads: Comparing digital audio to other advertising media
The 7 unique strengths of podcast ads compared to video, display, social and radio advertising. Discover how audio addresses the challenges of other media
Awareness with a Social Media and Podcast Advertising Mix
Podcast and social media both engage with target audiences effectively. But together, they form a powerhouse! Create a media mix that works!
Should You Add Podcast Advertising to Your Media Mix or Treat It as a Standalone Channel?
Should your podcast advertising be integrated into your complete media mix, or should it be treated as a standalone channel? Get the answer here