EBOOK: Audio ads for Gen Z in the Middle East

#AudioInsights       #Audio ads       #Marketing Strategy

Suzi Kuban

Suzi Kuban

Download our guide to Gen Z and using digital audio ads to capture their attention (and dollars!)



In this guide you will learn:

  • How much Gen Z loves podcasts and streaming with our survey results and data-backed insights!
  • The value system of Gen Z and how audio ads align
  • Benefits of digital audio and how to sell it to your boss for approval!
  • 5 tips for building a great Gen Z audio ad campaign
  • The uniqueness of the Middle East’s Gen Z and how they differ from other countries




A glimpse of what’s inside…

Traditional broadcast radio is the least listened to audio format. Slowly falling victim to the digital age. Only 4% of our surveyed Gen Z saying they tune into FM radio regularly, we fully expect commercial radio to shrink off of media plans. Love for digital audio however is high among Gen Z in the UAE.
Industry data shows that 54% of UAE Gen Zs believe that audio streaming platforms have significantly shaped the way they discover and connect to the culture and 43% have searched for more podcast content in the last year.

All the data and research highlights this digitally native generation have adopted podcast and music-streaming in all parts of their life. It’s the epitome of what Gen Z hold dear – accessibility, diversity, creativity, and personalisation. Adding these audio channels not only puts you where Gen Z is most engaged but allows you to get creative, be more authentic and have high relevance.



Related Posts

Subscribe To Receive The Latest News

Receive our monthly newsletter in your inbox. No sales, just sound advice

Get Your Download Now!