A Branded Podcast NFT

#AudioInsights       #Audio ads       #Marketing Strategy

Maida is a branded podcast for Kiri cheese, which is part of the BEL Group

MENA based companies BEL Group and Zenith Media, produce and buy the world’s first Non-Fungible-Token (NFT) for the podcast, Maida, at an undisclosed cost.

The 10-part podcast called Maida was minted on Opensea, the largest digital marketplace for crypto collectibles and NFT’s, as a collection of individual episodes. BEL Group now has full ownership.

A non-fungible-token (NFT), is a non-replaceable asset that resides in the blockchain of the cryptocurrency. Essentially becoming a unique digital signature backed by blockchain technology that proves full ownership.

Speaking for Zenith Media, Media Manager Sarah Kanaan says “Maida was a great success. But as the format is non-tangible and has been downloaded by thousands of people, we needed a modern way to claim full ownership of each audio episode. NFT was the perfect match.”

Maida is a branded podcast for Kiri cheese, which is part of the BEL Group. Launched in 2021, it has been a huge commercial success ranking #1 in the art and food podcast category across MENA and featured by Apple Podcasts as a ‘New and Noteworthy’ show.

Next Broadcast Media (the specialized Middle East audio ad supplier) and SOWT Media (a MENA podcast producer), were behind turning the success of Maida into a digital NFT asset.

“The podcast has a large and still growing local listenership. Turning the podcast into an NFT awards BEL Group ownership, authenticity, and transferability. They now have the opportunity to expand Kiri’s story further, build brand loyalty, as well as claim exclusivity of popular content.” says Adel Saadi, Business Development Director at Next Broadcast Media.

Creating non-fungible-tokens for audio content is gaining traction among music artists such as Kings of Leon and Grimes, but this is the first branded podcast NFT.

Ramsey Tesdell, CEO for SOWT Media, adds “Providing the episodes of the podcast as NFT’s allows us to explore the future of media and what digital artworks will represent. We’re happy to see Maida be the first podcast in the world to be minted as an NFT.”

“Audio is booming everywhere, particularly in the Middle East, much like NFT’s. As we continue to create more audio campaigns for MENA brands, I wouldn’t be surprised to see more non-fungible-tokens created out of them. The brand value is huge. They can use them for charitable causes or create special perks, experiences, or features for fans owning a token.” says Lemya Soltani, Partnerships Director at Next Broadcast Media.

While the first to do it for the branded podcast format, this latest move by BEL Group, is part of many leading businesses using Smart-contacts, Blockchain technology, and the NFT trend for business purposes.

Last month Visa made headlines after making a $150k purchase of the digital avatar CryptoPunk #7610. Christie’s has also auctioned off several NFTs, some worth millions of dollars; the record set in March for an image created by the digital artist Beeple that sold for an astounding $69 million.

But it’s not all about the sale price. For brands, NFT’s open up new storytelling avenues and ways to connect with customers. The non-fungible-token market is just beginning, and as pioneering brands continue to mint tokens for business growth, it will be exciting to see what the future has to hold.Send us your press releases to pressrelease.zawya@refinitiv.com
© Press Release 2021

Disclaimer: The contents of this press release was provided from an external third party provider. This website is not responsible for, and does not control, such external content. This content is provided on an “as is” and “as available” basis and has not been edited in any way. Neither this website nor our affiliates guarantee the accuracy of or endorse the views or opinions expressed in this press release.

The press release is provided for informational purposes only. The content does not provide tax, legal or investment advice or opinion regarding the suitability, value or profitability of any particular security, portfolio or investment strategy. Neither this website nor our affiliates shall be liable for any errors or inaccuracies in the content, or for any actions taken by you in reliance thereon. You expressly agree that your use of the information within this article is at your sole risk.

To the fullest extent permitted by applicable law, this website, its parent company, its subsidiaries, its affiliates and the respective shareholders, directors, officers, employees, agents, advertisers, content providers and licensors will not be liable (jointly or severally) to you for any direct, indirect, consequential, special, incidental, punitive or exemplary damages, including without limitation, lost profits, lost savings and lost revenues, whether in negligence, tort, contract or any other theory of liability, even if the parties have been advised of the possibility or could have foreseen any such damages.

Related Posts

Subscribe To Receive The Latest News

Receive our monthly newsletter in your inbox. No sales, just sound advice