Marketing to parents: the value of podcast advertising
Parenting podcasts are rising in popularity. Learn why and how to use podcasts to connect with this lucrative audience
Parenting podcasts are rising in popularity. Learn why and how to use podcasts to connect with this lucrative audience
Learn how to use audio ads to boost Brand Awareness The extent to which consumers are familiar with your brand is a direct correlation
While on a mass scale, podcasts and audio have kept a low profile when it comes to customer acquisition campaigns, there are some brands that
How Audio Ads Can Boost Customer Retention Part of a good customer retention marketing strategy is improving brand recall. That’s because it leads to
Promoting a special event or sale? Or perhaps your announcing the launch of a new product. Either way, by leveraging the immediacy and intimacy of
Local businesses or businesses targeting specific geographic areas can benefit from audio ads by using location-based targeting, and engaging with local podcast creators. Using audio
Podcast popularity is sky-high, and data shows 74% of podcast listeners tune in in order to learn new things. This makes podcasts a great channel