Beyond Downloads: How to Measure the Real ROI of Podcast Advertising
Don’t measure podcast success by clicks or downloads. The real ROI is loyalty, retention, and business impact beyond the podcast itself.
AudioInsights
The Vital Role of Podcasts in Q4 Media Plans
Navigating the high-stakes Q4 period requires innovative media strategies to stand out and deliver exceptional results. Advertising and consumer data shows us podcasts are a vital channel.
Spotlight On Saudi Arabia – Podcast Advertising in Saudi
When marketing in Saudi Arabia podcasts cannot be ignored. 67% listen for over 1 hour a week, creating moments when visual ads cannot work.
What Are Digital Audio Ad KPIs and Benchmarks?
What are the digital audio advertising benchmarks? And how do you know your campaign is performing well? In this article we explore the basics to
