Why Ramadan Should Be on Your Q1 Media Plan in 2026
Ramadan is one of the most commercially, culturally, and emotionally significant moments of the year and yet many global brands still overlook it or treat
Suzi Kuban
Partnership News: NBM & NumberEight Partner to Advance Precision Targeting & Transparency in Podcast Advertising
As podcast advertising enters a new phase of accountability and performance, Next Broadcast Media (NBM) is advancing industry standards through a partnership with NumberEight, the leader in privacy-first
AI Podcast Advertising: What Advertisers Need to Know
AI podcast advertising and AI content is quickly becoming one of the most talked-about topics in audio. Some see it as an exciting leap forward
Podcast Advertising Measurement: Beyond Awareness, Into Full-Funnel Metrics
This article gives you the full run down of podcast advertising measurement across the funnel. For years, podcast advertising has been pigeonholed. Some marketers compare
How to Make Podcast Advertising Work for Your Q4 Marketing
When it comes to Q4 marketing, most brands media plans consist of paid social, search, video and perhaps TV. But here’s the reality: those channels
Podcast Advertising vs Social Media Marketing: Which Drives Better Engagement
Explore the strengths of podcast advertising compared to social media marketing. Which channel is best? What is the most ideal strategy?
The Death of Drive-Time Radio: 3 Signs that the Podcast Habit Is Changing Advertising
For decades, drive-time radio dominated morning and evening commutes. But that era is ending. The rise of on-demand audio, podcasts, and streaming is fundamentally changing
Podcast Advertising vs Radio Advertising: Shifting Budgets from Radio to Podcasts
In the battle of Podcast Advertising vs. Radio Advertising, the winner is clear—one offers precision, engagement, and results, while the other is fading into the
Beyond Downloads: How to Measure the Real ROI of Podcast Advertising
Don’t measure podcast success by clicks or downloads. The real ROI is loyalty, retention, and business impact beyond the podcast itself.
Personalised Audio Ads: The Key to Cutting Through Ad Noise During Peak Periods
Personalisation in advertising is nothing new—but in audio, it remains underutilised. Many brands still overlook the power of tailored messaging in an environment where listeners
